Dubai Gold Souk is located in Deira’s Al Dhagaya neighbourhood. It is a place worth visiting, even if you are not interested in buying anything. If you like bargaining though, then the Gold Souk is your place to be. The Souk itself is a narrow arcade packed with more than 300 businesses that trade in gold jewelry. All the established names in gold trading, such as Damas, Joyalukkas and Dhamani are there side-by-side with hundreds of smaller stores. There is something special about Gold Souk. May be it is its unique atmosphere that makes you want to go for a non-stop shopping spree. You can literally breathe gold. It is estimated that 10 tons of gold are present in the souk at any given time.