The high fashion (haute couture) industry is not only very competitive but highly seasonal, in the sense that it has to present new creations and designs 2 to 3 times a year, year in year out. At the end of each season, no matter how much you have sold, there is always stock left which has to be moved in order to make room for the new collection. The need to unload the surplus stock was the main reason that led to the creation of the outlet malls. It started in America and quickly spread all over the world. Today, the concept of discount centres is applied not only to clothing industry but to electric and electronic devices, sportswear, cosmetics, even foodstuffs. In the discounts centres people can find, not only surplus stock items but also lines of products that are made to be sold exclusively at these centres, at heavily discounted prices.
Dubai has its fair share of outlet malls and discount centres where you can find original products of famous designers and manufacturers from all over the world at unbelievable prices.
The recently launched Outlet Village offers to its customers an upscale shopping experience combined with outlet prices.
Dubai Outlet Mall has over 250 stores with brand name products with discounts reaching 90% and offers free shuttle service between selected hotels and the Mall.
Brands For Less (BFL) brings to its customers brand names, like Ralph Lauren, DKNY, Calvin Klein and more, at unbeatable prices.
Market Outside The Box (MOTB) is another example of discount shopping concept. It is held annually at Burj Park and it is part of the Dubai Shopping Festival (DSF). It’s a kind of open-air bazaar in and around modified 40’ metal containers with over a hundred vendors offering their merchandize at bargain prices.